º» ¿¬±¸¿¡¼´Â ±¤°í´ëÇà»ç ½Ç¹«ÀÚµéÀÇ ÀνÄÀ» Áß½ÉÀ¸·Î ¹æ¼ÛÅë½ÅÀ¶ÇÕ È¯°æ¿¡¼ÀÇ ±¤°í±ÔÁ¦¿¡ ´ëÇØ ³íÀÇÇÏ°í, ¹Ù¶÷Á÷ÇÑ ±¤°í±ÔÁ¦ ¹æÇâÀ» ¸ð»öÇغ¸¾Ò´Ù. ±¸Ã¼ÀûÀ¸·Î ¹®ÇåÁ¶»ç¸¦ ÅëÇÏ¿© °ü·Ã ¿¬±¸ µ¿Çâ ¹× ¹æ¼ÛÅë½ÅÀ¶ÇÕ È¯°æ¿¡¼ÀÇ ±¹³» ±¤°í±ÔÁ¦ ÇöȲ°ú ÀïÁ¡À» Áø´ÜÇÏ°í, ±¤°í? This study attempts to understand the trend of advertising regulation in the circumstance of convergence and seek for the desirable direction of regulation. Literature review was executed to grasp the research trend and the status of advertising regulatio